A very Beckham bromance: David celebrates H&M
David Beckham was surrounded by family and friends last night as he toasted the launch of his Bodywear line for H&M at the official after-party in Millbank.
But he continued the celebrations with an extra exclusive after after-party – partying until the wee hours with BFF James Corden, 33.
The duo took the party to The Arts Club in Mayfair, and were spotted sneaking out the back door after three o’clock.
Beckham, 36, and funnyman Corden, have been firm friends since first working together on a 2009 Sport Relief sketch, and are often spotted catching up when the footballer is in town.
It will have been a long night for Corden, who arrived straight from the Adelphi theatre where he is starring in play One Man, Two Guvnors.
Before the boys took the party on to the Arts club, they were surrounded by David’s circle of family and friends at the official after-party.
David’s parents Ted and Sandra scooped some samples of their son’s new collection, leaving the party toting H&M goodie bags.
Dermot O’Leary, Bianca Jagger and Bobby Gillespie were among the famous faces spotted leaving the party.
The Beckhams’ close friend Tana Ramsay turned up with son Jack as her date, with husband Gordon nowhere in sight.
There was support from Victoria’s side to in the designer’s absence. Her former bandmate Emma Bunton arrived with partner Jade and Victoria’s sister Louise all made an appearance.
Earlier in the day fans spent hours queuing at the H&M flagship store on Regent Street to catch a glimpse of the star as he attended the launch event for his collection.
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Corso di International Marketing a.a 2011/2012
Università LUM ” Jean Monnet ”
Domenico Graziano domigraziano@gmail.com
Prof.Roberto De Donno roberto@dedonno.net
Categoria: Marketing internazionale - 1 Commento »
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4 febbraio 2012 ore 16:13
Scegliere Beckham come testimonial è sempre garanzia di successo per quanto riguarda l’immagine del brand. Adesso non ci rimane che aspettare di vedere i risultati delle vendite.