ICE HOTEL: ACCOMMODATION FOR MORE 'RESISTANT TO COLD
Lovers of the cold, snow, landscapes of northern Europe? Have you ever thought of organizing a stay in a hotel made of ice? This is not the usual skiing holiday but an experience to "chill" and fit only for the more fearless! The Ice hotels are wonderful buildings entirely made from snow and ice blocks located in the coldest places on the planet.
Their construction can take several months while their time runs out with the snowmelt, the particularity is that these hotels are never the same from year to year: they are created in the winter to be destroyed with the arrival Spring and early warm. A true work of art made of ice and snow, ' Hôtel de Glace, is only 10 minutes from downtown Quebec City, one of the most beautiful parks in the area, easily reachable by public transportation, offers an unforgettable experience of nature and urbanity renewed every year with some particular detail. Each year in early December, the process of building this Canadian Ice Hotel (which is based on that historical attracts thousands of tourists in the village of Jukkasjärvi Lapland) begins again. It employs about thirty people including sculptors, polishers, designers who in mid-January to ensure visitors incomparable thrill of four months, until April, when spring brings warm weather and the snow begins to melt. This year 's creative team worked hard to offer the magic and enchantment, developed on a new issue: biodiversity in all its forms. In this new edition to build the Hôtel de Glace has been used 15 000 tons of snow and 500 tons of ice for about 5.4 meters in height.
To date, the Hotel covers an area of approximately 3000 square feet furnished with handcrafted pieces but also with works of art. Architecture is used for snow-pressed and left to freeze, the furniture is carved directly from large blocks of ice, as if they were marble. It includes 36 rooms themed suites, an Ice Coffee, a chapel, a hall lit by a huge chandelier fiber optics, but also functional fireplaces (which does not dissolve the walls) and a garden of ice.
Inside, you must maintain a temperature of 0 ° in order to avoid the risk of melt! Sleeping bags and blankets will, therefore, the faithful allies to cope with the cold weather!
University LUM "Jean Monnet"
Course of International Marketing aa 2011/2012
Luke Garramone lucagarra1983@libero.it
Prof. Roberto De Donno dedonno@lum.it
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Why cry twice? Here comes the funeral in installments
More and more people to pay for the funeral, they are forced to seek payment by installments. Some undertakers were so many requests to do so, by being forced to establish precise agreements with financial institutions.
From this need arises the campaign of Taffo: "Why 'cry twice? Funeral complete to 99 euros a month. " The crisis bites and the streets of the capital stands a billboard with the offer "special" of the funeral home. After all, the company is in the only field that "knows no crisis" that never stops, and has periods of low productivity. Anyone else just so, starting with potential customers.
Hence the idea to go to match supply and demand: the farewell also pay in installments to ensure that the "deceased" does not become a "dear extinct." On site, the company says that there is need to tie up capital by paying the full amount after work, but the expense can be easily distributed in installments starting from 99 euros per month, thanks to our extensive subsidy.
And then the final slogan, quite grim, "the payment will be 'the least of your thoughts."
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University Lum "Jean Monnet"
Course of International Marketing aa 2011/2012
Francis Giambersio francescogiambersio@gmail.com
Professor. Roberto De Donno dedonno@lum.it
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Wine Tourism 2.0: wine routes with web and social media
Social media and Internet sites, Facebook and Twitter profiles, applications for smartphones and tablets, and viral marketing on the Net: Web 2.0 on the triumphs dell'enotrurismo promotion in Italy.
, aperta a Perugia e organizzata grazie alla partnership tra Wine Pleasures e Movimento turismo del vino Italia. The Internet has become in fact the most authoritative news channel to select the destination for wine tourism: is the data shows that after the first day of the International Wine Tourism Conference, open to Perugia and organized through the partnership between the Wine Tourism Movement and Pleasures Wine Italy.
According to 2010 data of the National Observatory of Tourism, wine tourism has a value 6 times higher than the national average: 10.6% of tourists use the web to inquire about a wine tourism destination. The data analyzed shows that the web, along with word of mouth, has determined to date, the success of wine tourism in the territories, much of the traditional channels of promotion. In addition, research on our member wineries highlights the fundamental role that the network (with his blog) has the choice of vacation for 66.3% of our producers, 2 of 3 customers choose the route and visit the winery alone on the web.
, anche attraverso le tante e nuove opportunità che arrivano dalla rete, è una strategia di rilancio opportuna ed efficace per un Paese come il nostro che ha tutte le caratteristiche per imporsi a livello internazionale anche in questo comparto. At the conference, also spoke Piero Gnudi, Minister of Tourism, who stressed that combine local with the global dimension, and also through the many opportunities that come from the network, is a timely and effective recovery strategy for a country like ours that has all the characteristics to establish itself internationally in this sector.
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University Lum "Jean Monnet"
Course of International Marketing aa 2011/2012
Francis Giambersio francescogiambersio@gmail.com
Professor. Roberto De Donno dedonno@lum.it
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A very bromance Beckham: David H & M celebrates
David Beckham was Surrounded by family and friends last night as he toasted the launch of His bodywear line for H & M at the official after-party at Millbank.
But he continued the celebrations with an extra exclusive after-after party - partying until the wee hours with BFF James Corden, 33.
The duo Took The party to The Arts Club in Mayfair, and Were spotted sneaking out the back door after three o'clock.
Beckham, 36, and Funnyman Corden, sono stati firm friends since first working together on a 2009 Sport Relief sketch, and are Often spotted catching up When The footballer is in town.
It Will Have Been a long night for Corden, who arrived straight from the Adelphi Theatre where he is starring in the play One Man, Two Guvnors.
Before Took the boys to the party on the Arts Club, They Were Surrounded by David's circle of family and friends at the official after-party.
David's parents Ted and Sandra scooped some samples of Their son's new collection, leaving the party toting H & M goodie bags.
Dermot O'Leary, Bianca Jagger and Bobby Gillespie Were among the famous faces spotted leaving the party.
The Beckhams' close friend Tana Ramsay turned up with son Jack as her date, with husband Gordon nowhere in sight.
There was support from Victoria's side to in the designer's Absence. Her former bandmate Emma Bunton arrived with partner Jade and Victoria's sister Louise made an appearance at.
Earlier in the day fans spent hours queuing at the H & M flagship store on Regent Street to catch a glimpse of the star as he attended the launch event for His Collection.
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Course of International Marketing aa 2011/2012
University LUM "Jean Monnet"
Dominic Graziano domigraziano@gmail.com
Prof.Roberto De Donno roberto@dedonno.net
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