Tuscany and Web 2.0
The Tuscany region has recently unveiled its new campaign "I want to live like this," the initiation of the regional administration to the new media and new marketing models.
There are many differences and innovations compared to other regions: "more than a story, we propose a way to tell," Cocchi said the councilor. The idea is to reposition the brand, "Tuscany" with the tools of Web 2.0: the site www.turismo.intoscana.it will be the focus of several initiatives that will attract the active participation of users, the ability to evaluate the tourist service received , the creation of social networks, the cards were distributed services, but also commercials, video, advertising and much more.
View the article and video on http://www.ninjamarketing.it/2009/09/24/voglio-vivere-cosi-in-toscana/
Category: Territorial Marketing , First floor - Comment ยป
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