From the Northeast promoting the new "Made in Italy" abroad
Author: admin - International marketing - of: January 15, 2010
The current economic conditions push companies to join forces and participate together with the international trade fairs outside the borders of Italy. These include the District of Ceramics Art of Veneto, which is presented together at the last edition of Macef, the international exhibition dedicated to the home.
Experience undertaken by others such as the Northeast ditretti Eyewear and Glass Art from Murano, which promotes the internationalization process of "Made in Italy" through actions and tools.
See the article N.Brillo, in fairs abroad the union is strength, "Il Sole 24 Ore" 13.01.10
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January 27, 2010 at 18:15
FOREIGN TRADE IN UNITY IS STRENGTH
To overcome the crisis, the main companies of the typical areas of Made in Italy have identified one of the possible paths to pursue, ie the union. Companies from the same areas had presented the show last Macef under one name.
The furniture, footwear, ceramics, are using the tools of marketing and communication, that is, a brand well-defined, precise transmission of values and recognizable by the system.
It 's now clear that only the union of the synergies and resources can ensure competitiveness, beyond the crisis, in the new context of international market, globalized but "leased", located in specific territories, with a strong local identity.
Angel Round