But will be in the classrooms of the 'University LUM Jean Monnet of Casamassima breathe another air. It gives the paper printed, sleepless from the noise of the comments. For several months in fact, the International Marketing course led by Professor Roberto De Donno, Professor of Regional Marketing and International Marketing at the University itself has breathed new life into the minds of students.

, l'azione sul mercato stesso. The idea is to promote the information, or start talking about knowing the world of marketing, by scanning what is happening under the lens of two words: international marketing. The sense is centered, the perception also, because the market is home to the ending ing of the gerund to mark even stronger active participation, the action on the market.

Orson Welles said about that to get new ideas just rely on the printed page. From here, after the first instruction has resulted in a real laboratory for analysis and evaluation that allows to combine ideas, comments on articles and discussions about everyday life. The way of doing this is the blog of prof. ) ormai già avviato da anni e che presenta una veste innovativa, semplice e ordinata, vera calamita d'interesse multimediale. De Donno ( www.dedonno.net ) for years and now have started a garment that has innovative, simple and neat, a real magnet for media interest. Students driven by competition and curiosity have worked in major magazines and newspapers devoured newspapers that came through in the excellent initiative of the Newspaper in the part of the Permanent University Young Publishers, to learn, to grow on that card that tells them, our lives. Each article is history, something that does matter, a mix of skills that is difficult to understand for those marketing has only heard of.

Over time, the perception of things can make sense of a new job, and interesting as possible. Yeah, because it means advancing the idea of ​​promoting something new, but do you need to know what is behind. And 'common opinion within the faculty of how texts and manuals can be a substantial basis to grow scarce, but the activity in a reality now only immaterial.

University "LUM" Jean Monnet

International Marketing

Antonello Padolecchia antonello_padolecchia@hotmail.it

Roberto De Donno roberto@dedonno.it

And 'now a constant of many economic pundits and experts of international finance food concern or distrust of a possible recovery from the condition of the global crisis.

Download the article

Source: The Journal of the South October 22, 2009

Over the last few months have revealed some important factors which give confidence to the national economic and productive system, in particular for what concerns the internationalization of markets and the opportunity to make the best "Made in Italy".

Download the article

Source: The Journal of the South of the September 28, 2009

Recent years have witnessed a recovery and enhancement of areas of the historic center of artistic and cultural heritage and traditional products, which have given rise to a new sensitivity to the land, cities, art and traditions . He took the body, ie the so-called local marketing strategy.

Download the article

Source: The Journal of the South of the September 17, 2009