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Jean Monnet University Lum

2011/2012 academic course of International Marketing

Ivy Alexander dellederaalessandro@hotmail.it

Prof. Roberto De Donno roberto@dedonno.net

Rappresentante di 16 associazioni di categoria, Confprofessioni Sud si presenta come il punto di riferimento di tutti i professionisti e come laboratorio di idee e proposte per il rilancio del ruolo delle libere professioni nelle politiche di sviluppo e di sostegno . In Naples, Confprofessioni (Confederation of professionals in Italy) has opened its first office in the South. 16 representative associations, Confprofessioni South is presented as the reference point for all professionals and as a laboratory of ideas and proposals for to revive the role of the professions in policy development and support. The skills and experience of professionals can make a concrete contribution "in terms of employment and work, recovery of the South, reform institutions and adoption of fiscal federalism, public machine and modernization of the country's competitiveness in terms of Italy" .

The "South Project", prepared by Confprofessioni employment for the revival of the intellectual activities of the South, was presented to the Government.

More than two million professionals and more than a million employees are an important force for the country, and their unitary representation can really boost the system as a whole, overcoming the singularities of orders.

Source: Corriere del Mezzogiorno

Processing by Federica Mastrovito

in occasione dell' Assemblea Nazionale dei Presidenti dell'Ordine dei dottori commercialisti e dei revisori contabili in merito all' “Organizzazione, il marketing e la comunicazione per lo studio del commercialista” . Here 's interview last week in Rome on the occasion of' National Assembly of the Order of Presidents of chartered accountants and auditors in relation to '"organization, marketing and communications for the study of the accountant."

"What is marketing and how you can apply to the study of the accountant? How do we win a customer? as spoil? who we are today and who we have to be in the future?

The Commission's expert management consulting explains how it is important to understand what their identity, have a strategic vision, know how to relate with customers, communicate in an integrated manner ... but above all "professing" ...

Do not miss the episode tomorrow Thursday, February 24 10:30 Channel: Reteconomy - channel 906 of Sky in which Roberto De Donno will be a guest in the studio. In response to 13,30 and 16,30.

Reframing the professional studio as a function of contemporary competitive environments.
. It is the path indicated in the "O rganization and Marketing for the study of the Accountant" ( full file ), recently fired by the Commission "management consulting" the National Council of ' Order of Chartered Accountants and Auditors .

A cultural objective, even before management, which also calls the small professional to become aware of the fact that the wealth and growth of any market today are increasingly dependent on intangible resources.
The competition, which once was played throughout the geographical proximity and on the intrinsic quality of the product / service, in the current scenario - in which all goods to all categories of professionals are everywhere and where quality standards are equalized to up - is developed in the areas of the immaterial: the intellectual heritage, organization, time, perceived satisfaction, customization, trust, loyalty, relationships, identity, differentiation, marketing, communication.

Although already the Bersani Law (No. 248 of August 4, 2006) has opened up new vistas in the exercise of liberal professions, are still partially unexplored many competitive levers that would allow professional firms to align their daily activities to real processes of economic internal, often unrecognized or culpably neglected.

indirizzare il professionista verso soluzioni efficaci . In this sense, the paper has the merit of providing some means of evaluation and self-evaluation and to direct the practitioner toward effective solutions.

, che delineano l'assetto organico dello studio, le funzioni, le mansioni ei processi di lavoro, secondo un principio di continuous improvement e di dinamismo efficiente . In the first part of the document discusses the management practices and the organizativism models, which delineate the organic structure of the study, the functions, tasks and work processes, according to a principle of continuous improvement and dynamic efficiency.
Among the organizational models described, particular attention is paid to the organization process, better suited for the professional study of small to medium sized.

The second part of the paper explores concepts and practices of marketing and communication, applied to the specific study of the accountant.
They presented the actions of internal audit and external analysis, the processing steps of positioning strategy and operational marketing activities, through a mix of variables that characterizes it. Wide attention is paid to communication, as distinct from advertising commonly understood, mainly oriented to the construction of an identity defined and characteristic of the professional study. There are many indications in relation to this area: the composition of the accompanying importance of signs of activity such as events, publications, press office and the healing of relationships.

The second part of the document on the Marketing and Communications for the study of the accountant can be downloaded here Organizzazione_e_marketing_per_lo_studio_del_commercialista