Lovers of the cold, snow, landscapes of northern Europe? Have you ever thought of organizing a stay in a hotel made of ice? This is not the usual skiing holiday but an experience to "chill" and fit only for the more fearless! The Ice hotels are wonderful buildings entirely made ​​from snow and ice blocks located in the coldest places on the planet.

Their construction can take several months while their time runs out with the snowmelt, the particularity is that these hotels are never the same from year to year: they are created in the winter to be destroyed with the arrival Spring and early warm. A true work of art made ​​of ice and snow, ' Hôtel de Glace, is only 10 minutes from downtown Quebec City, one of the most beautiful parks in the area, easily reachable by public transportation, offers an unforgettable experience of nature and urbanity renewed every year with some particular detail. Each year in early December, the process of building this Canadian Ice Hotel (which is based on that historical attracts thousands of tourists in the village of Jukkasjärvi Lapland) begins again. It employs about thirty people including sculptors, polishers, designers who in mid-January to ensure visitors incomparable thrill of four months, until April, when spring brings warm weather and the snow begins to melt. This year 's creative team worked hard to offer the magic and enchantment, developed on a new issue: biodiversity in all its forms. In this new edition to build the Hôtel de Glace has been used 15 000 tons of snow and 500 tons of ice for about 5.4 meters in height.

To date, the Hotel covers an area of ​​approximately 3000 square feet furnished with handcrafted pieces but also with works of art. Architecture is used for snow-pressed and left to freeze, the furniture is carved directly from large blocks of ice, as if they were marble. It includes 36 rooms themed suites, an Ice Coffee, a chapel, a hall lit by a huge chandelier fiber optics, but also functional fireplaces (which does not dissolve the walls) and a garden of ice.

Inside, you must maintain a temperature of 0 ° in order to avoid the risk of melt! Sleeping bags and blankets will, therefore, the faithful allies to cope with the cold weather!

University LUM "Jean Monnet"

Course of International Marketing aa 2011/2012

Luke Garramone lucagarra1983@libero.it

Prof. Roberto De Donno dedonno@lum.it

More and more people to pay for the funeral, they are forced to seek payment by installments. Some undertakers were so many requests to do so, by being forced to establish precise agreements with financial institutions.

From this need arises the campaign of Taffo: "Why 'cry twice? Funeral complete to 99 euros a month. " The crisis bites and the streets of the capital stands a billboard with the offer "special" of the funeral home. After all, the company is in the only field that "knows no crisis" that never stops, and has periods of low productivity. Anyone else just so, starting with potential customers.

Hence the idea to go to match supply and demand: the farewell also pay in installments to ensure that the "deceased" does not become a "dear extinct." On site, the company says that there is need to tie up capital by paying the full amount after work, but the expense can be easily distributed in installments starting from 99 euros per month, thanks to our extensive subsidy.

And then the final slogan, quite grim, "the payment will be 'the least of your thoughts."

View the full article OggiNotizie.it

University Lum "Jean Monnet"

Course of International Marketing aa 2011/2012

Francis Giambersio francescogiambersio@gmail.com

Professor. Roberto De Donno dedonno@lum.it

Social media and Internet sites, Facebook and Twitter profiles, applications for smartphones and tablets, and viral marketing on the Net: Web 2.0 on the triumphs dell'enotrurismo promotion in Italy.

, aperta a Perugia e organizzata grazie alla partnership tra Wine Pleasures e Movimento turismo del vino Italia. The Internet has become in fact the most authoritative news channel to select the destination for wine tourism: is the data shows that after the first day of the International Wine Tourism Conference, open to Perugia and organized through the partnership between the Wine Tourism Movement and Pleasures Wine Italy.

According to 2010 data of the National Observatory of Tourism, wine tourism has a value 6 times higher than the national average: 10.6% of tourists use the web to inquire about a wine tourism destination. The data analyzed shows that the web, along with word of mouth, has determined to date, the success of wine tourism in the territories, much of the traditional channels of promotion. In addition, research on our member wineries highlights the fundamental role that the network (with his blog) has the choice of vacation for 66.3% of our producers, 2 of 3 customers choose the route and visit the winery alone on the web.

, anche attraverso le tante e nuove opportunità che arrivano dalla rete, è una strategia di rilancio opportuna ed efficace per un Paese come il nostro che ha tutte le caratteristiche per imporsi a livello internazionale anche in questo comparto. At the conference, also spoke Piero Gnudi, Minister of Tourism, who stressed that combine local with the global dimension, and also through the many opportunities that come from the network, is a timely and effective recovery strategy for a country like ours that has all the characteristics to establish itself internationally in this sector.

View the full article Excite.it

University Lum "Jean Monnet"

Course of International Marketing aa 2011/2012

Francis Giambersio francescogiambersio@gmail.com

Professor. Roberto De Donno dedonno@lum.it

. Welcome to the realm of Johnny Cupcakes, a universe where no detail is left to chance. From the furniture to the gift boxes, everything is arranged so as to suggest a bakery. Here comes the fun: Johnny Cupcakes is the owner of an extraordinary chain of clothing shops boasting mondo.Gli exhibitors in different parts of the clothes are the real icing on the cake, but the rest is to look at. An infinite row of ovens, freezers and display cases for pastries that take most of the stores. Even a wooden bar, which helps to create a decidedly familiar.

Behind Johnny Cupcakes is a normal man, but with a strong predisposition to success, Johnny Earle. His every action there is a growing business over the top. From its first T-shirt - sold in the trunk of a car - to finish with the design of its four stores around the world. Simply walk into a store for Johnny to realize that his touch of genius can be found everywhere. The design is simple, yet extravagant: unexpectedly combines technology, creativity and a touch of vintage atmosphere that make America rethink the past. What is sought from the kids TV series. Entering one of its stores means kids go for a few minutes, letting his eyes wander and your imagination.

The design, however, is not the only highlight of the store, Johnny. The final touch, able to color and draw a smile to anyone, are committed to enter. All systematically with apron and rolling pin. This allows customers to experience and enjoy a real emotional experience. Johnny's intent is to allow people to play with their senses and their emotions, not just buying something.

View the original article on http://www.ninjamarketing.it/2012/01/31/johnny-cupcakes-la-pasticceria-che-sforna-magliette/

University LUM "Jean Monnet"

International Marketing course aa 2011/2012

Allegra Lampedecchia allegrala@hotmail.it

Prof. Roberto De Donno roberto@dedonno.net