Books not to miss
Professionals and processes of marketing and communication.
In Library creattività 'Stefano Petrucci, useful tool for the formation of industry
The success of an organization is given mainly by the quality and skills of human resources. In a context dominated by highly competitive and constantly changing, it becomes necessary to form professional figures able to manage it and control it.
The acquisition of skills and tools of marketing and communication become so indispensable to create value and gain competitive advantages, actually achievable.
The marketing process, as well as that of communication, follows very precise rules. It is, in fact, a powerful asset in the service of business life, who needs professional skills, tools, methods, sensitivity, knowledge and experience in all its phases, from start up to the different evolutionary ages of the company. Aware that human resources are the main element of competitiveness, the market requires professionals with specific expertise in these areas, which are capable of supporting and steering business in global contexts.
Stefano Petrucci, based on professional experience gained over many years of operation in the field, this book offers a clear interpretation, practical and beautiful at the same time, the multifunctional role of marketing as a necessary step to understand the strategic role of communication by providing a mat is essential for those who want to work in the field.
The book first analyzes the processes of marketing and communications, indicating instruments, methods and skills, to define the composition of the chain, giving the right importance to the director's responsibility to the agencies of communication and professional skills that make them up.
A text pleasant to read. Useful tool for anyone interested in these issues and want to navigate the organization, techniques and tools necessary to create good communication. The text will also secure utility for the general public, beginning with the students of vocational schools and college students, who wish to have an immediate knowledge of the universe of discipline and operational expertise.
Title: creattività, Roles and Techniques for Communicating
Author: Stefano Petrucci, www.stefanopetrucci.com
Editions: Publisher Cacucci (available at all bookstores and distributors)
Necklace Economics University LUM Jean Monnet of Bari
Pages: 160 color
Price: € 15.00 in bookshops
To buy it online (shipping included in the 15 €) send an email request to relazioniesterne@oltrelinea.eu and will be sent the wire transfer.